On 5 November 2026, Her Excellency TUOT Panha, Ambassador of the Kingdom of Cambodia to the United Kingdom of Great Britain and Northern Ireland, accompanied by Ms. OUK Darachata, First Secretary, and Mr. CHHEAV Buntheng, First Secretary, visited the World Travel Market (WTM) 2026, held from 3 to 5 November 2026 at ExCeL London, United Kingdom.
WTM London is one of the world’s leading international travel and tourism events, bringing together tourism operators, industry professionals, tourism authorities, and representatives of relevant institutions from around the world. It serves as a major global platform for showcasing tourism destinations, exchanging knowledge and industry insights, building business networks and partnerships, and exploring new opportunities for international cooperation and investment in the tourism sector.
On this occasion, the Cambodia Tourism Board (CTB) also organized an exhibition booth to showcase Cambodia’s major tourist destinations and diverse tourism potential. Cambodia’s participation provided a valuable opportunity to promote the country’s tourism sector on the international stage, attract more international visitors, and strengthen partnerships with stakeholders across the global tourism industry.
